Trust
I earn TRUST when I keep my promises and commitments.

“For every good reason there is to lie, there is a better reason to tell the truth.”
-Bo Bennett, author

“Whoever is careless with the truth in small matters cannot be trusted with important matters.”
-Albert Einstein, physicist

“I’m not upset that you lied to me, I’m upset that from now on I can’t believe you.”
-Friedrich Nietzsche, philosopher

“Trust, but verify.”
-Ronald Reagan, former President of the United States

“If you don’t have trust inside your company, then you can’t transfer it to your customers.”
-Roger Staubach, American football quarterback in the National Football League